General 2 — TH/RST Group

Elevating Hospitality Through Strategic Food & Beverage Solutions

At TH/RST Hospitality Group, we partner with restaurant groups, private equity firms, and hospitality brands to drive profitability and growth.

From operational management to beverage brand marketing, our expertise helps businesses thrive in a competitive market.

About Us

At TH/RST Hospitality Group, we bring over 50 years of combined experience leading food and beverage programs across the hospitality industry.

Our mission is to empower hospitality businesses with smarter systems, stronger partnerships, and scalable solutions that improve performance and profitability.

Whether you’re a restaurant group looking to streamline operations, a private equity firm seeking expert F&B leadership, or a beverage brand aiming to expand local reach—TH/RST delivers with precision and purpose.

Dennis Konen, Co-Founder

An experienced strategist for high volume restaurants. He implements proven systems which then result in capitalizing on bottom line growth year after year. As a partner at TH/RST Group, Dennis’ diverve operational experience in food and beverage shines a light on the financial trajectory of the business. His extensive experience in all aspects of the restaurant is instrumental in the advisory and leadership of the company.

Brian Kelly, Co-Founder

A serial entrepreneur with a passion for the food, beverage and service industry. He believes in the power of technology to streamline processes and procedures to capitalize on the company’s greatest potential. Brian is a well-respected veteran in the business that encourages companies to always strive to be in the forefront and embrace the advancements taking place in the industry. As a partner at TH/RST Group, Brian’s proven track record to scale businesses is an invaluable asset to the leadership team.

Our Services

Food & Beverage Management

We offer end-to-end food and beverage program management tailored to the needs of hospitality groups, restaurant operators, and investment-backed ventures.

Our team works directly with leadership to create systems that improve margins, guest experience, and overall brand performance.
Our services include:

Menu engineering & pricing strategy
Beverage program development
Staff training & education
Vendor and distributor relations
Operational audits & cost controls

Purchasing & Profitability Consulting

Maintaining profitability starts with smarter purchasing. We help operators optimize procurement and reduce costs while enhancing product quality and consistency.

Our relationships across the supplier network allow us to negotiate better deals and build custom purchasing programs that align with your financial goals.
What we deliver:

Strategic sourcing and supplier negotiation
Inventory and waste reduction systems
Cost-per-pour and product mix analysis
Technology integrations for tracking and reporting

Beverage Brand Marketing & Engagement

We partner with beverage brands to expand local market presence and drive consumer awareness.

From experiential marketing to strategic placement, we help you connect with the right venues and audiences.

Whether launching a new product or growing an existing one, we focus on elevating brand visibility and velocity.
Our expertise includes:

Local and regional brand activation
On-premise marketing programs
Account-level relationship building
Line extension strategy and execution
Consumer engagement campaigns

Our Beverage Brand Marketing & Engagement goes beyond the industry norm.

Our sister company Art of the Cocktail is a brand activation and consumer engagement platform that builds on our company strenghts.

Art of the Cocktail is a Mixology Class led by industry experts. Guests explore classic & contemporary recipes,
learning the elements & techniques that go into crafting the perfect cocktail.

Learn more